Leaders must have an in-depth understanding of strategy and how it can be developed if they are to operate effectively in complex local, national and global markets. 

The aim of this unit is to enable leaders to know how to develop and influence an organisation’s strategic direction through the development of a meaningful strategy. To support this outcome, leaders will critique the factors which drive the development of organisational strategy and appraise approaches to successfully develop strategy. The unit culminates in leaders developing an organisational strategy to achieve a business goal. To complement this activity, leaders will propose an approach to implement and monitor the strategy developed to ensure its sustained success.